.Training people is a job.
A job where you’re presenting on a daily basis.
I used to dress as if I was gonna train (and/or train before/after) when I was working. While there’s nothing wrong with that, I make sure to shower and change now. Actually, this morning before heading out I said to my wife “I don’t need to shower, I’m just gonna….” and then it hit me.
While looks is everything and honestly shouldn’t really be anything at all – it often is. Why is that? Because of people like me. People that view the gym as a place you train and dress for that. They might even skip their morning shower and/or shave since everybody is sweaty anyways. I made sure to shower and shave this morning.
What other job where your primary function is direct contact with the customer would you show up looking like a bum?
Now I’m not suggesting you suit up like you would for a job interview at a bank – not at all. I would however suggest thinking about how you present yourself and how that corresponds with the message you’re selling.
Keys points to think about:
- Showering and shaving. No explanation needed.
- Clean clothes with no holes. Ideally I’d wear a poloshirt and a quiet pair of shorts/training pants. You need to be able to move if you have to demonstrate.
- Be well-rested and prepared. Nothing kills the energy of a group like a yawning, weary-eyed instructor, who forgot the program.
- Smiling and being nice to people.
It’s simple really.
If in doubt, do your best to look like this guy:
Writing this down is my way of writing a check. If you ever see me working while looking like a bum call me out! I’ve been guilty of this up until today, and it changes now.
See you outthere. 🙂